Wednesday, August 25, 2004

Hopefully, not sold by the six-pack

Costco's test-marketing caskets in two Chicago stores. Really.

Given the trend of large chains to buy up small, family-owned funeral parlours and not rebrand them (so you're thinking you're dealing with someone local), looks like a casket company is looking for a marketing channel which buypasses the large-chain's purchasing agent. Good for them, and if you use a non-profit funeral society, good for you.

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